Marketing plan for your book

Most authors spend 80% of their time writing a book, but only 20% preparing to market their book. How to write a book marketing plan for publishing success. How to create the ultimate book marketing plan reedsy. In this fivemodule virtual training program, youll get a handson learning experience and create your own customized marketing plan. Youll be one huge step closer to having a successful book. This will be your home base for your entire writing career. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough.

May 25, 2015 every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. And, if used correctly, it can be a great tool to sell more books for the longterm. How to write a book marketing plan in easy steps 1. Then, you can decide exactly what you will do to reach them. To create your book marketing plan your blueprint transfer the information you record on the following form to a new document with the same headings. How to create a book marketing and publicity campaign. Identify your future readers so you can find the right way to reach them. How to write a marketing plan for your book youtube. Why your book marketing plan should include a newsletter. First, you must determine who your audience is, what they want, and how to reach them. There are two aspects to your book marketing strategy your launch or relaunch, otherwise known as spike marketing, and then what you will put in place for the long term. That is the first, most essential step to marketing your book. Prepare your book marketing plan and you will realize your book sell like gold.

To create an effective book marketing plan, you must keep a few things in mind. In order to be able to successfully market your book, you have to know who you are marketing it to. Which means that your marketing efforts are about awareness and attraction, to get readers to know and like you enough to hold your first book in their hands. Dec 31, 2018 a strategic publicity and marketing campaign helps spread the word about your finished book. Before your book launch, you need a book marketing plan.

This document should be an outline of how you will achieve your income or sales goals, and it should identify in detail the market youre targeting. Attract readers with a great book sales description. It should help you keep a clear eye on your success in the new year. Book marketing and promotion provide the most traction for your book, but most selfpublished authors and small independent publishers do not.

To sign up for the hustle smarter, not harder webinar series, go here. Thats why its so important to get clear on who your ideal reader is. And unless you have an unlimited budget, you wont be able to market your book to everyone in the world. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. Timeline you can use bullet points theres no need to agonize over the language. Aug 20, 2016 your book marketing plan should be designed to identify the revenue streams you plan to tap into. Start marketing your book early the balance careers. Get new customers, make more money, and stand out from the crowd kindle edition by dib, allan. May 28, 2019 your book marketing plan should always include opportunities to communicate oneonone with your readers, and newsletters certainly check off that box. A written marketing plan helps you organize your time and also helps you think clearly about how to market your book. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. Create outbound awareness campaign of me, the author, as an expert in my field. A written marketing plan helps you organize your time and also helps you think clearly about how tomarket your book.

The program includes book marketing advice specifically for fiction, nonfiction and childrens books. Its a great way to get some backlinks to your site and maybe. Jul 08, 2009 a comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book. Thats because your first book isnt a product that you sell. Your book marketing plan for distribution setup guide. In this course, marketing wiz rob eagar will allow you to do just that.

Download our free book marketing plan template at the bottom of this page. What if you could know your book will be a success before you launch it. Your onesentence book marketing plan career authors. Problemio business book 2 kindle edition by genadinik, alex.

But enrollment in traditional distribution doesnt guarantee your book will be picked up. Make business cards with your photo and addresses to your author website and social media profile pages. Once executed, you can measure results against it and refine theplan if necessary. Congratulations, now youre a selfpublished author with your book floating around in the world. Without promotion, nobody will know your book is there. But youve got to remember, its about them, not about you. Here are a few key elements for a good book marketing strategy. Choose the right categories and keywords for your book. Contact our professional marketing team, and we can get you on the. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Much like your content plan, your social media plan needs a strategy of its own that is then integrated with your overall marketing plan. Understand your competition and the advantages your book offers. I know for a fact that many new book marketing strategies will show up in the new year.

This post also comes with a free downloadable checklist to help you promote your book. Heres a solid, stepbystep strategy to generate more. Its never too soon to begin raising awareness of your book. Includes tips on building mailing lists, running promotions and advertising. Nov 18, 2019 marketing your book before its publication helps ensure there are readers ready to buy the book during its launch and beyond. When marketing your first book, you need to check your pride at the door and be just a tad bit shameless.

Design merchandise for your books like these harry potter tshirts and consider a targeted advertisement. The right marketing plan identifies everything from 1 who your target customers are to 2 how you will reach them, to 3 how you will retain your. Sep 30, 20 to grow your business, you need a marketing plan. Then you promote your book and your topic just to them. Free book marketing plan outline your secret to freelance.

Marketing a book on amazon is a very specific task and can be different from general book marketing, since you have to play by amazons rules. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. Every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. If youve dreamed of having your book in bookstores, enrolling in the traditional distribution program at mill city press, where your book marketing plan for distribution will be presented to book retailers and wholesalers, is a great first step. Download it once and read it on your kindle device, pc, phones or tablets. How to put together a marketing plan for your book mediashift. There is the idea that book publishers will handle all the marketing. Apr 09, 20 if youre sure your book is marketready, sit down with a pen and paper, or open up your favorite word processor and get ready to type. To show you how confident i am in this template, click here to download the first page as a sample for free. Distinguish specific groups of readers most likely to buy your book. Your plan can be in the form of a word document, excel spreadsheet, or something that you write down in your notebook. Book marketing plan template nonfiction writers conference. When youre the publisher, its obviously critical to devise your own detailed plan for your books publicity and marketing. A book blog, in which you write updates, corrections, errata and respond to reader comments and suggestions.

Marketing is an important part of my business because its about reaching readers who might be interested in my books. How to market a book, by joanna penn, and lets get visible, by david gaughran, are particularly helpful for independent authors as well as traditionally published authors who want to learn more about the best practices of digital marketing. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. Marketing your book for selfpublishers and indie authors. To maximize or perhaps even replace a traditional publicity campaign, you. Book marketing and promotion provide the most traction for your book, but most selfpublished authors and small independent publishers do not have large budgets to pay for extravagant book marketing campaigns. Book marketing for authors book advertising smith publicity. But these days, a solid online marketing plan is a logical and affordable place to start. Three keys to marketing childrens books ingramspark. The goal is to build your website around you, the author, instead of around any one book or series. For more on social media marketing read, everything marketers want to know about social media marketing but are too afraid to ask or three elements of an effective social media strategy. A book marketing plan helps you define your ideal reader and how to reach them. Aug 01, 20 promote and market your book like a master.

Book marketing plan the definitive checklist book launch. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. What to include in your book marketing strategy ingramspark. Jul 31, 2017 to sign up for the hustle smarter, not harder webinar series, go here. You will need to consider each type for your brand or. This is a book marketing plan outline that you can use.

Apart from your title, its the one thing that will get browsers to click through to your page. Preplan and book your travel itinerary make sure all of your plane tickets, hotels, and local transportation are all booked well in advance, and are well organized. After that just follow the plan, make adjustments when necessary, and listen to your readers. A sample sales marketing plan is a written outline of how you intend your target customers to be informed about the existence of your book.

How to create the ultimate book marketing plan free course. It will be your primary marketing asset across all your book marketing channels. When to start marketing your book and how to balance your time. This book blog may become the basis for the second edition of your book. Love em or hate em, amazon is king, and your book needs to be listed there in order to get in front of readers. Mar 14, 2018 great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Dec 25, 2018 you construct a book marketing strategy and forge ahead step by step. If youre in the process of writing a book, you should already be thinking about book promotion now. Digital marketing for dummies provides practical, proven strategies you can use to engage your audience, build your brand, get more customers and make more sales written by the guys from digitalmarketer, it draws on uptodate best practices to walk you through creating a digital marketing strategy that boosts your bottom line. A definitive checklist by tim grahl is a free, customizable plan.